Chanakya Mudrak creates India’s or perhaps the world’s first inclusive, accessible menu !
To enter a restaurant and order from the menu without anybody’s assistance is something that enhances the overall experience of visiting a restaurant. But for some of the less-abled visitors, it is something of a distant dream.
To address this issue, Mirchi Cares, Radio Mirchi’s CSR initiative that works towards empowerment of the visually challenged and Bombay Blue, a multi-cuisine specialty restaurant, in association with the Xavier’s Resource Centre for the Visually Challenged (XRCVC) and Chanakya Mudrak Pvt Ltd, has introduced Inclusive, accessible Menus for visually challenged persons.
This is an attempt to provide comfort and independence to visually impaired and other print-disabled persons, and to ensure that they can order from the menu without any assistance. The menu will feature food items and prices in a large font and in Braille. Each item will have a corresponding audio sticker with the same information and an additional description that can be accessed by an audio labeller pen.
Supporting this noble cause, Bollywood actor and celebrities Neha Dhupia, Aditi Sharma and Divyendu Sharma were present at the launch event at the Bombay Blue, Bandra.
Talking about the initiative, Preeti Nihalani, Cluster Head – Mumbai, Radio Mirchi said, “We have always put our listeners first. There are so many who prefer home deliveries and stay away from eating out due to lack of self sufficiency. Taking a cue from that, our CSR unit, Mirchi Cares, decided to aid them and help provide a friendlier restaurant for everyone. This is our first Braille & Audio Menu in Mumbai and we aim at providing many more to the city. We are grateful to Bombay Blue & XRCVC for their constant support in this endeavour.”
Mr. K.S. Narayanan, CEO, Pan India Food Solutions says, “On the eve of Bombay Blue’s 13th Anniversary, we decided to celebrate this milestone by supporting Radio Mirchi & XRCVC in this novel initiative. We believe that a specialised menu like this would enable visually impaired people from venturing into a restaurant more frequently. Thanks to this initiative, we are making our restaurant friendlier to everyone.”
Dr. Sam Taraporevala, Director, Xavier’s Resource Centre for the Visually Challenged (XRCVC) says, “Visually impaired persons and those with print disability enjoy dining out, like anyone else. We hope that these accessible, inclusive menus will make the experience more pleasurable for them. The concept behind this unique accessible menu opens up many possibilities for creating an Equal Opportunity Society whereby information can be accessed through one’s fingers, eyes and ears.”
Mr. Inder Kumar Arora, Director, Chanakya Mudrak Pvt Ltd says, “As a technology driven Print house, we feel honoured to be associated with this project. Our little contribution in this direction is a small step towards making prints accessible to all. We congratulate XRCVC, Radio Mirchi and Bombay Blue for taking this initiative and making it Possible!”
These Accessible, Inclusive Menu Cards were conceptualised and developed by the XRCVC created at Chanakya Mudrak Pvt Ltd, New Delhi and Radio Mirchi has contributed by adding audio to all the menu’s.